TrueTech, a leading technology-focused website that offers the latest tech news, detailed product reviews, and comprehensive guides, is seeking a highly skilled SEO Specialist. This role is crucial in increasing the online visibility and audience engagement of our content. The ideal candidate will have a passion for technology and a deep understanding of SEO strategies tailored to the tech news and media sector.
Develop and implement effective SEO strategies to enhance TrueTech's search engine rankings and online presence.
Conduct thorough keyword research and analysis to identify high-impact opportunities specific to tech news and reviews.
Optimize website content, including articles, headlines, and meta tags, for search engines and user experience.
Monitor and analyze website traffic and rankings to identify trends, successes, and areas for improvement.
Collaborate with the editorial and marketing teams to align SEO strategies with content creation and promotion.
Stay updated with the latest SEO trends, algorithms, and best practices, particularly in the technology and digital media space.
Provide detailed reports and insights on SEO performance to senior management.
Work closely with web developers to ensure website architecture, code, and design are SEO-friendly.
Manage and optimize local and international SEO efforts, considering TrueTech's diverse global audience.
Oversee and improve backlink strategies to enhance domain authority and credibility.
Equivalent experience or a bachelor’s degree, diploma, or a course in Marketing, Computer Science, or a related field.
Minimum of 2 years of proven experience in SEO, preferably in a technology-related industry.
Strong understanding of search engine algorithms and ranking methods.
Experience with SEO tools (e.g., Google Analytics, SEMrush, Moz) and CMS platforms.
Excellent analytical skills and ability to interpret complex data.
Strong communication and teamwork skills, with an ability to work in a fast-paced, dynamic environment.
Passion for technology and staying ahead of tech trends.
18 December 2023
Optional but great-haves
Experience with content strategy and inbound marketing.
Prior experience with tech journalism or a deep personal interest in technology.
Multilingual skills, especially in languages significant to the tech industry.
Experience with A/B testing and other optimization techniques.
Familiarity with social media marketing and its integration with SEO.
Certifications in digital marketing or SEO-specific courses.
Demonstrated ability to lead projects or mentor team members in SEO practices.
Active participation in the SEO community, including forums, blogs, or events.
Before you apply
To be considered for this position, please ensure you complete the following:
Upload a PDF resume detailing your relevant experience and skills.
Submit a detailed cover letter explaining why you are the ideal candidate for the role at TrueTech. Include any relevant achievements and your passion for technology and content management.
Salary Maximum: ₹12,000 based on experience.
TrueTech is committed to being an equal opportunity employer. We welcome applications for the SEO Specialist position from all qualified candidates, regardless of their background or identity. This remote job opportunity is open to legal residents of India, ensuring a diverse and inclusive workspace that values each individual's contribution and perspective. Join us in shaping the future of technology journalism with your unique skills and experiences.